New Poster For Campaign

Poster Campaign

Here is the latest poster we have created that hopefully might make people think about all the images we are seeing on a day to day basis. Images surround us whether its advertising, graffiti, brands, slogans or logos.

I wanted this image to show that advertising directly affects us into making choices that we might not have considered unless under the influence of the advertisement itself. Ronald McDonald (who is the forefront of McDonald's advertising) is seen within the image to be electrically stimulating the child's mind. The child's eyes are red and show the McDonalds arches (logo). This represents the child's want for McDonald products under the direct or indirect influence of Ronald McDonald. I wanted the audience to question the seperation of Ronald McDonald's hand from his body because I wanted to make the connection clear that behind Ronald McDonald is a group of very intelligent psychologists working on all aspects of the advertisement to tailor it specifically to the child demographic.

This image has been composed form several images found from the Internet. Here is a list of all the images that I have edited to create my image.