Zombies Exist - Are you a brain dead consumer?

I recently watched Dawn of the Dead, which is a very entertaining horror movie about zombies. From this movie I found some ideas that would be very useful for our campaign. The movie seems to have a moral behind all the brutal violence... and the moral is that we may be infecting ourselves with mass consumerism. This theory is explained fairly well in this scene...

Francine Parker: They're still here.
Stephen: They're after us. They know we're still in here.
Peter: They're after the place. They don't know why, they just remember. Remember that they want to be in here.
Francine Parker: What the hell are they?
Peter: They're us, that's all, when there's no more room in hell.

When Peter mentions "the place" he's referring to the mall that the zombies are roaming in. The fact that the mall is an important factor with in our lives shows how we're like zombies ourselves. Later in the movie the humans become absorbed with in American consumption and seem very unhealthy with in the environments of the mall.

From this movie I have come to a interesting idea for our campaign. I've decided to create an illustration of a zombie that reflects our western culture. I hope that people will reflect on their own consumptions when viewing this image and hopefully think more about how we communicate with the media.


Using popular mainstream material with in this image I have created a clear link to our materialistic culture. This is quite similar to a lot of Banky's art.


We hope to publish this image and some similar custom made ones into a collection of posters that we can post around public areas. Hopefully this will create a good reaction and some interest.

We're currently working on a logo that clearly resembles what our campaign is about. We're also creating other horror styled images for our posters, such as programmed robots and Frankenstein children powered by Ronald McDonald.

You can currently watch the whole movie of Dawn of the Dead here:
http://www.bbc.co.uk/iplayer/episode/b008y3d8/Dawn_of_the_Dead/